We were are all impacted by Covid-19. Small businesses have suffered greatly as well. This is the time to better your business and to work on its internal workings. Make improvements that will help your small business now and in the future. A slowdown in your business may give you time to do just that.
Make the changes to your website that you have been thinking of. It is a good time to freshen your website with a new design or add features you’ve been meaning to add. Remember, people are spending more time than ever on the internet, which makes your online presence more important than ever. Add a chatbot to your website. Marketing automation can draw in a potential customer and make for a personalized experience. These improvements to your business efficiencies will help you now and in the future.
While adding a new design to your website be sure to make these changes to your marketing collateral as well. New designs can promote your company image. You don’t want your company to look stale!
Work on your search engine optimization (SEO). You want to be easy to find. More people than ever will be looking for you online from home. In conjunction with SEO, elevate your presence through social media. Have a strong Facebook, Instagram, Twitter, and LinkedIn presence. Start a blog on your website. A blog can greatly help visitor engagement, client acquisition, and your SEO.
Get a Google My Business Page. This will help drive potential customers to your website. The majority of actions on Google My Business listings are website visits.
People use reviews when determining whether to use a business or not. Make sure you have them! This is a good time to contact your loyal customers to ask for reviews. Your good customers want you to do well.
Thank you notes may be old fashioned but they are not out of date! People love receiving a personal note. They feel appreciated and valued which is a great way to keep them as a customer. Remember, it is typically much easier to keep a customer than to get a new one. Plus, your satisfied customers will provide word of mouth marketing.
Yes, the pandemic has created challenging times for small businesses. This also means these are times for new ideas, growth, and improvement. Making changes to your business can result in growth now and going forward. Contact Shoffner & Associates, Counselors to Small Business and Families, with any questions you have.
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Starting a NEW business or know someone that could use our help? Call your friendly neighborhood attorney today.
Freya Allen Shoffner, Esq.
Shoffner & Associates
Counselors to Small Business and Families.
Give Freya a call at (617) 369-0111 TEXT US (413) 207-6219 or email fashoffner@shoffnerassociates.com
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