The Importance of Creativity in Business

Nowadays, the ability to think creatively has become one of the most sought- after skills. Businesses value workers who can solve problems and overcome challenges. This is also what gives employers and employees an edge over competitors and boost in productivity. Its why some business impress us with their new or innovative ideas, whilst others simply copy them. Creativity is what fuels all industries and having a creative mindset toward your business or the company for which you work may make the difference between success and failure.

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